Sustainability is important for a very simple, straightforward reason: we cannot maintain our quality of life as human beings, the diversity of life on Earth, or Earth’s ecosystems unless we embrace it.

24-Timezone Challenge believes a sustainable future is built by everyone who works for, buys from, invests in, learns from, teaches about, or supports businesses striving to create shared and durable prosperity for all. ​


We support innovative sustainability/social projects of different forms and at various stages of development for achieving Sustainable Development Goals. The funding strategy considers both efficiency and social/environmental good to bring about social change regarded as positive by proponents. ​

As human-centric innovators, people adopt an iterative approach to solving problems. This uses feedback from those who will use the design as a critical part of how a solution evolves. By continually iterating, refining, and improving the work, designers can create more ideas, try a variety of approaches, unlock their creativity, and arrive more quickly at a successful solution.


The SDG World Records to make fundraising easier after pandemic

24-Timezone Challenge will sponsor NGOs/NPOs around the world to apply for their first SDG World Record certificate and related 24-timzone SDG World Record events. Available projects are those implemented within 36 months and that meet the criteria of SDG World Records application.

Funding includes SDG World Records – Certificate Fee

Sustainability/Social Innovation (Design Thinking, DT) Pipeline

The 24-Timezone Challenge’s Fund is open to all interested parties, including NGOs/NPOs, that show innovative ideas to achieve SDGs around the world.


For project pre-implementation (idea) stage

The Cup for Social Innovation Ideas Session uses gamification to build successful prototypes of the products or services. Prototyping is the stage of the human-centred design process where ideas come to life. Building prototypes is a low-cost and risk-averse way to get ideas into the hands of the people they will benefit. 

Funding per winning team.

For project implementation stage






The Lions Club HK IFC World Banker Program is not only about project funding but also brings together community service organisers and business mentors to address sustainability challenges through  SDG-linked social innovation projects.

Funding per sponsored project.

Benefits to Participating NGOs include:

  1. Funding scheme support

  2. Market event support e.g. SDG Forum & Expo in region

  3. SDG World Record support

  4. Mentoring

  5. Organizational Capability Assessment

  6. Design Thinking Workshop Series for organization’s members

  7. NGO/NPO’s logo on SDG World Records website


For project post-implementation stage

Sustainable/social impact cannot be created by a single project. Social Impact Incentives (SII) is a funding instrument that rewards high-impact organisations (based on the number of SDG World Records and overall SDG-linked social impact) with annual premium payments for achieving social impact. The organisation enjoys full flexibility around the additional cash prize to bring in. 

Funding per winning organisation.